Board Member Update
AusBG are excited to welcome David Sanderson to the Board.
David’s involvement with the international sporting and entertainment industry has spanned over fifteen years and across five different continents.
David is currently Regional Director for CSM in Abu Dhabi – a position he has held for the last seven years. David’s role sees him focussed on developing a range of marketing, live and sponsorship, strategies for an array of multi-sector, blue-chip clients.
In parallel with the CSM business evolving and becoming increasingly focused on its international expansion into the Middle East, David has risen as an industry leader in the MENA region working with clients, partners, governing bodies and rights’ holders alike.
David relocated to Abu Dhabi in early 2009 to provide expertise and grow the Live Division of CSM which has since matured to become a core area of business for the agency. Over the past ten years, David has created and executed activation programs and major events within the Middle Eastern region including but not limited to: bespoke live experiences, multi-million dollar experiential facilities, mass participation initiatives, product launches and live televised sporting events.